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by Ron Snyder : # PLAN to WIN tweet Book01: Build Your Business thru Territory and Strategic Account Planning

ISBN : #1616990686 | Date : 2011-08-17

Description :

PDF-8d5ca | A sound territory/strategic account plan is essential to make the best use of your limited time and resources–especially in business-to-business selling. And, the effective execution of your plan will enable you to produce better results. To help accomplish your goals in this challenging environment, this book explores a broad range of sales strategy topics focused on developing and executing a w… # PLAN to WIN tweet Book01: Build Your Business thru Territory and Strategic Account Planning


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Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science) PDF




: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319118145 | Date : 2015-12-12

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PDF-d0ff1 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)


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by Douglas J. Dalrymple : Marketing Management – Text and Cases

ISBN : #0471600024 | Date : 1995-01-05

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PDF-4f0c7 | Noted for its numerous cases, this comprehensive textbook focuses on all aspects of planning, co-ordinating and executing marketing strategy. It includes the main terms and concepts associated with marketing management, as well as a wide range of cases which provide readers with opportunities to apply what they have learned by solving realistic marketing problems. As such, it can be used on both m… Marketing Management – Text and Cases


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by Ross Brennan : Contemporary Strategic Marketing

ISBN : #0333981189 | Date : 2002-10-03

Description :

PDF-26e4a | In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates. It provides students with the solid intellectual foundations they need through comprehensive coversage of the traditional and contemporary elements of strategic marketing. Through original rea… Contemporary Strategic Marketing


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HBR’s 10 Must Reads for New Managers (with bonus article “How Managers Become Leaders” by Michael D. Watkins) (HBR’s 10 Must Reads) PDF




by Harvard Business Review : HBR’s 10 Must Reads for New Managers (with bonus article “How Managers Become Leaders” by Michael D. Watkins) (HBR’s 10 Must Reads)

ISBN : #1633694526 | Date : 2017-02-28

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PDF-699f2 | Develop the mindset and presence to successfully manage others for the first time.If you read nothing else on becoming a new manager, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager of others.This book will inspire you … HBR’s 10 Must Reads for New Managers (with bonus article “How Managers Become Leaders” by Michael D. Watkins) (HBR’s 10 Must Reads)


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HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)

ISBN : #1633694518 | Date : 2011-03-08

Description :

PDF-214d2 | Most company’s change initiatives fail. Yours don’t have to.If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.HBR’s 10 Must Reads on Change Management will inspire you to:Lea… HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)


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by Rosemary Varley : Principles of Retailing

ISBN : #0230216986 | Date : 2014-06-05

Description :

PDF-40e81 | Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree…. Principles of Retailing


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India by Design: The Pursuit of Luxury and Fashion PDF




by Michael Boroian : India by Design: The Pursuit of Luxury and Fashion

ISBN : #0470823968 | Date : 2009-12-14

Description :

PDF-84b2f | A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design – The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no l… India by Design: The Pursuit of Luxury and Fashion


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by Narton Paley : The Marketing Strategy

ISBN : #8124203148 | Date : 2007-07-30

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PDF-28be3 | … The Marketing Strategy


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by Sean Miller : Operatives Marketing von Puma Fußball

ISBN : # | Date : 2010-12-27

Description :

PDF-16d0a | Seminar paper from the year 2010 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of applied sciences, Munich, course: Marketing, language: English, abstract: Puma is one of three worldwide leading sportswear companies. But in difference to its competitors Puma is considered more of a sports lifestyle company. Puma p… Operatives Marketing von Puma Fußball


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: The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

ISBN : #1412905907 | Date : 2010-07-14

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PDF-4247e | The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the … The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy


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by Kris Duggan : Business Gamification For Dummies

ISBN : #1118466934 | Date : 2013-02-04

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PDF-e23b0 | The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (m… Business Gamification For Dummies


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by Larry Wilson : Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers

ISBN : #0471133639 | Date : 1994-12-01

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PDF-977e7 | “There’s only one Larry Wilson . . . number one when it comes to the art of selling.” –Warren Bennis, University Professor and Distinguished Professor of Business Administration University of Southern California “Stop Selling, Start Partnering will help you take a fresh look at your selling activities whether you are in the boardroom, face to face with customers, or anywhere in between.”–Harvey… Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers


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by Mohan Sawhney : PhotoWars Strategy Simulation Digistrat

ISBN : #0130258318 | Date : 1999-10-21

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PDF-1d2b8 | For undergraduate/graduate-level courses in Strategic Marketing and Marketing Management. Photo Wars is a multi-dimensional computer simulation program that immerses students as marketing strategists in the rich and complex consumer imagining arena (including video and still imaging)-an area that is undergoing a transition to digital technology, with many new players from the computer industry vy… PhotoWars Strategy Simulation Digistrat


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by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

ISBN : #0749477547 | Date : 2016-08-28

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PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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[Pub.16LjI] Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight PDF | by Claire Brooks


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